Your greatest responsibility is making sure you have the backs of your ambassadors.
Let’s talk about egos.
Oh, it exists. Believe it.
And no, I’m not talking about SXSW. That Peter Kim kid got some of us locals together to write about the intense digital and…
And now, the other side of the story.
Surprise, surprise. The number actually went UP.
Repeat after me: Strategy first. Everything else follows.
So don’t go thinkin’ it is, ya hear?