Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree.
Prepared for the worst? Great. Now it’s time to prepare for the best.
Posts and a presentation for the good people at Vocus
Remember: it doesn’t have to be big gestures, just special ones.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.
Making the leap to marketing, invisible ideas are hard to sell. And on top of that, ideas that require a personal sacrifice in some way are even harder to sell.
Revisiting seeding your program with initial conversations before it even begins.