Oh, it exists. Believe it.
And now, the other side of the story.
Surprise, surprise. The number actually went UP.
Repeat after me: Strategy first. Everything else follows.
So don’t go thinkin’ it is, ya hear?
I think you know the answer to that one.
Lessons learned from long-distance runners.
A post I wrote while working at Brains on Fire: Dear Creatives, co-created tools are the ones that get implemented