Prepared for the worst? Great. Now it’s time to prepare for the best.
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.
Posts and a presentation for the good people at Vocus
Remember: it doesn’t have to be big gestures, just special ones.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.
Don’t forget the human element when you’d like to change your world.
Making the leap to marketing, invisible ideas are hard to sell. And on top of that, ideas that require a personal sacrifice in some way are even harder to sell.