It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Prepared for the worst? Great. Now it’s time to prepare for the best.
Remember: it doesn’t have to be big gestures, just special ones.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Advertising is intentional acts of interruption. Surprise and delights are random acts of kindness.
I’m a huge proponent of the good ol’ marketing tactic of “surprise and delight.” We see it in many forms these days – across…