Installment number four with our friends at SocialFresh. This time around, if you wanna talk about numbers, then let’s talk about numbers that matter.
Get Real with Spike Jones – Episode 4: Real Numbers from Social Fresh on Vimeo.
Installment number four with our friends at SocialFresh. This time around, if you wanna talk about numbers, then let’s talk about numbers that matter.
Get Real with Spike Jones – Episode 4: Real Numbers from Social Fresh on Vimeo.
Posted in: brands, lessons learned, marketing, rants2 comments
Nothing.
Okay, kidding. KIDDING. Pipe down. Jeez. I have, in fact learned an important lesson from Twitter in the past month…
If you knew me on Twitter before I parted ways with Brains on Fire, then you knew @spikejones. I’d been tweeting under that handle for a number of years and had actually had the privilege of followers that were approaching 6,000. But for one reason or another, in this new adventure, @spikejones got lost in the shuffle and, in fact, is no more. I didn’t panic. I didn’t pitch a fit. (I DID try and get it recovered to no avail.) But in starting over at @askspike, I realized that while I’ve always been preaching about not caring about the number of followers you have, when you go from 6K to 0 overnight and then back up to about 227 in a couple of weeks, you are forced to chew on the reality of numbers.
I could bitch and moan and tell you that I miss not having “influence” and an audience of 6,000 people listen to me. But the reality of it is that it’s been a good lesson. I’ve been able to connect with people again on a more intimate level. I’ve been able to really LISTEN to the people I’m following since it’s a smaller number than before. And I’ve really been able to walk the talk and realize that it’s better to have deep relationships with a few than shallow relationships with many.
Do we all want to grow our numbers? I think so. I think it plays to the fact that we all believe that more is better…even if sometimes it isn’t. But as @askspike takes over where @spikejones left off, I’ll see how the great Twitter experiment goes. And you know how much I love Twitter…
Posted in: lessons learned, rants3 comments
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