Posts Tagged ‘Matt Dickman’

October13

Are we being contest-ed to death?

By: Spike Jones

It seems that you can’t swing a Zuckerberg these days without hitting yet another contest on social media. Maybe it’s the lowest common denominator. Maybe it’s easy to do. Maybe it’s just a natural extension of marketing like it’s been done for so long.

But I’ve been thinking about it lately. And I’m struggling. Because on one hand, I get it. People like to pull for their favorite (team, person, band, etc) and when that entity wins, they win. It’s part of that “we” mentality.

Setting that aside, I’m not sure if contests fit well within the community mentality of social media. Stay with me here, but generally contests start with MANY and whittle it down to ONE. And, from what I’ve gathered, it’s not about the ONE person getting all the attention in the social webs. Instead, it’s starting with MANY and spreading to MANY MORE. Or as Matt pointed out to me, it’s starts with ONE and spreads to MANY (sound familiar?).

So this is just a little reminder that contests are easy. Sometimes they are effective. But more often than not, people look at it like all other junk mail. Sure, they want to be recognized, but instead of offering them 15 minutes of fame, how about offering something that can’t be given out by the Prize Patrol? Like a sense of being.

Something to chew on.

Posted in: lessons learned, marketing5 comments

May17

Spike’s got a brand new bag… with Fleishman-Hillard

By: Spike Jones

That’s right kids, I loaded up the truck and moved to Austin, TX. And it’s good to be back in the homeland.

After several conversations with a lot of great companies over the past few months, the chance to work with the digital group led by none other than Matt Dickman was just too sweet a deal to pass up. Besides, I get to be in the Austin office. And as a Texas (Dallas) native, it’s not only good to be back in the country, er, state of my origin, but it’s Austin. AUSTIN. And the world is outside my downtown front door.

At FH, I’ll be playing with the digital group and specializing in word of mouth strategy and execution. Man, these guys and gals already have a great line-up of clients, including AT&T, USAA and GM, just to name a tiny few. And the digital group is already making waves with things like their efforts for Chevy at the recent SXSW.

So after that short two week hiatus from the blog, I’m cranking it back up. And now that I have my brand new header (it’s SO SWEET – yes, I said “sweet”), I’ve got no excuses.

I don’t have to tell you that this space is changing daily. And it’s great to be with a group of DOERS. Hey, it’s where I come from.

So much more to come. Stay tuned.

Posted in: slice of life16 comments

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