Don’t get me wrong, you need to cultivate relationships with both the influential and the passionate (and when those two are found in one group/individual, even better). But when it comes to those who will be picking up the banner and leading the charge, passion trumps influence. Every. Single. Time.
Or not. But here’s a thought…
What’s the frequency, Kenneth?
Klout, influence, passion and Muppets.
Any guesses? And no, it’s not influence.
Take a closer look, because it might not be the right people.
It’s not all about the numbers. Or is it?
A post I wrote while working at Brains on Fire: Patagonia presentation – 2009 WOMMA Summit in Vegas