You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
A post I wrote while working at Brains on Fire: Can you have SuperFans?
From the collection of posts I wrote while at Brains on Fire: Peer-to-peer vs. Corporation-to-customer