Remember: it doesn’t have to be big gestures, just special ones.
I’m a huge proponent of the good ol’ marketing tactic of “surprise and delight.” We see it in many forms these days – across…
Step back from the mic and listen for yourself.
Where does “because it’s free” end and loyalty begin?
And how much do you want to find out?
Everyday you have a choice.
Fans are earned. One. By. One.
From the collection of posts I wrote while at Brains on Fire: Quit Thinking Like a Marketer