It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Remember: it doesn’t have to be big gestures, just special ones.
I’m a huge proponent of the good ol’ marketing tactic of “surprise and delight.” We see it in many forms these days – across…
Step back from the mic and listen for yourself.
Where does “because it’s free” end and loyalty begin?
And how much do you want to find out?
Everyday you have a choice.
Fans are earned. One. By. One.