You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Don’t forget the human element when you’d like to change your world.
The number of words that have been written about social media could no doubt fill many a landfill. The benefits. The advantages. The ways…
Revisiting the tenants 36(ish) months later. Part 1
Create content that feeds customers egos – not yours
So get over it.
What do do with the top participants