Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Create content that feeds customers egos – not yours
In our day-to-day marketing lives, when we’re all down in the weeds, dealing with regulations or crisis or product launches or whatever today may…
Maybe it isn’t partnering with a cause, but finding one within.
So often we ask customers to put skin in the game and do things for us. Maybe it’s time brands did as well?
I’m a huge proponent of the good ol’ marketing tactic of “surprise and delight.” We see it in many forms these days – across…
Over cocktails with colleagues this week, we were talking about the usual – agency life, working with clients and oh, yeah, how the Internet…
You heard me. Give it away and watch how word of mouth really works.