brand

Fiskateers Update: You can’t kill community

You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.

Branding reminders

I was handed this business card on Friday night and stuck it in my pocket for several reasons, the foremost being that I liked…