You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.
What’s the frequency, Kenneth?
As a brand, you have a spotlight. Yes, some are bigger than others. But all of them are bright. Intense. Attention-grabbing. And PR, marketing,…
Or is it brand AND reputation?
No strings attached.
I was handed this business card on Friday night and stuck it in my pocket for several reasons, the foremost being that I liked…
Fans are earned. One. By. One.