Don’t get me wrong, you need to cultivate relationships with both the influential and the passionate (and when those two are found in one group/individual, even better). But when it comes to those who will be picking up the banner and leading the charge, passion trumps influence. Every. Single. Time.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.
Don’t forget the human element when you’d like to change your world.
Making the leap to marketing, invisible ideas are hard to sell. And on top of that, ideas that require a personal sacrifice in some way are even harder to sell.
Revisiting seeding your program with initial conversations before it even begins.
The number of words that have been written about social media could no doubt fill many a landfill. The benefits. The advantages. The ways…
Advertising is intentional acts of interruption. Surprise and delights are random acts of kindness.
In our rush to scale social and plug it into every nook and cranny that seems like it might even remotely work, we’ve forgotten…