Posts and a presentation for the good people at Vocus
Remember: it doesn’t have to be big gestures, just special ones.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Don’t get me wrong, you need to cultivate relationships with both the influential and the passionate (and when those two are found in one group/individual, even better). But when it comes to those who will be picking up the banner and leading the charge, passion trumps influence. Every. Single. Time.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.
Don’t forget the human element when you’d like to change your world.
Making the leap to marketing, invisible ideas are hard to sell. And on top of that, ideas that require a personal sacrifice in some way are even harder to sell.
Revisiting seeding your program with initial conversations before it even begins.