So often we ask customers to put skin in the game and do things for us. Maybe it’s time brands did as well?
Influence comes in all shapes and sizes. And it takes carefully planned, insightful digging to find out where your story is going to resonate.
I’m a huge proponent of the good ol’ marketing tactic of “surprise and delight.” We see it in many forms these days – across…
Traditional, meet social.
Social business. All the cool kids are doing it. Come on, you should do it to. Why? You’ll be POP-uLARRRR!! Like victims of high…
What do do with the top participants
You heard me. Give it away and watch how word of mouth really works.
Top-down or bottom-up? Well, yes.