It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Prepared for the worst? Great. Now it’s time to prepare for the best.
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.
Posts and a presentation for the good people at Vocus
Remember: it doesn’t have to be big gestures, just special ones.
Don’t get me wrong, you need to cultivate relationships with both the influential and the passionate (and when those two are found in one group/individual, even better). But when it comes to those who will be picking up the banner and leading the charge, passion trumps influence. Every. Single. Time.
Providing reasons for people to experience things in groups leads to them sharing that experience out to their social media world.