It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree.
Prepared for the worst? Great. Now it’s time to prepare for the best.
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.
Posts and a presentation for the good people at Vocus
Remember: it doesn’t have to be big gestures, just special ones.
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.