Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree.
Revisiting the tenants 36(ish) months later. Part 1
Create content that feeds customers egos – not yours
Maybe it isn’t partnering with a cause, but finding one within.
Influence comes in all shapes and sizes. And it takes carefully planned, insightful digging to find out where your story is going to resonate.