I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks:
1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded, unethical tactics at play. And the people at Edelman wouldn’t touch those practices with a 10-foot pole. You know the old saying that “if you don’t stand for something, you’ll fall for anything?” Edelman stands for honesty and truth in everything they do.
2. The people. And not only the people, but how the people are treated. If you looked up 20 agency websites, I’m pretty sure you could find the phrase, “our people are our greatest asset.” But these Edelman folks? They put their money where their mouth is. Winning “Best Place to Work” time and time and time again, from several different sources isn’t too shabby. But then you talk to people who work there, and you hear it again and again how one of the reasons they enjoy building a career at Edelman is because they know they will always be treated with respect and dignity.
3. The people. And this time, let me talk about the crazy, smart, talented network. Not only with the bad mamma-jammas I get to work with across the network, but especially the bad mamma-jammas I get to work with in the Southwest. I’m looking at you, Bri Brewer, Chris Hershberger, Deven Nongbri, Jackie Hopkins and Helen Vollmer. To be a part of THAT group? It’s intimidating as much as it is humbling.
4. The sky’s the limit. The great thing about a global network that is truly collaborative, there’s nothing we can’t do. The deep expertise, not only in disciplines, but in verticals means that we can build any kind of team around any kind of project imaginable. That’s a rarity. And something I can’t wait to take advantage of in my own backyard and across the globe.
So I think you get the idea. I’m excited. I’m humbled. And I’m diving in.
Let’s do this.