There is a phrase that I’ve been hearing people say over and over and over again lately. And I think that a lot of them are saying it just because they heard somebody else blurt it out and it sounded smart. I guess this is the part where you want to hear it for yourself:
“What you say about your brand isn’t as important as what other people say about your brand.”
Okay, yes. I get it. I get that the voice of the customer is important. Especially with the new age of social media, blah, blah, blah. But I’d like to challenge the statement, or at least get us to think about it. I’d venture to say that what you say about your brand IS AS IMPORTANT as what other people say about you.
Stay with me here. You have to give customers a frame of reference. Something to react to. Yes, it would help out your cause if what you say about yourself is accurate. This is the classic struggle between brand and reputation.
Boil it down to your personal brand. You know, you. Do you want other people to define who you are and what you think? Um, I don’t.
I think the best way to interpret that saying is that what other people say about you brings credibility to what you say about yourself. That’s the handshake. And that’s what we should be aiming for when it comes to our client’s brands.
Just something to chew on.