Get Real with Spike – Episode 3: Social, Social, Social

Do we really have to stick the word “social” on everything that stands still? Why “social business” just doesn’t cut it. Teaming up with SocialFresh, it’s the third installment of Get Real With Spike.

Get Real with Spike Jones – Episode 3: Social, social social from Social Fresh on Vimeo.


  • October 20, 2011

    Jim Mitchem

    Except, the way businesses used to be social (interact) was to command audiences. It is different now. I think the 2-way (or more) dialogue is the biggest challenge for brands today as they engage in this ‘new’ medium. But you’re still cute, Spike.

  • October 20, 2011

    Bryan Jones

    You know there’s not a single descriptive word that could be placed in front of business that you wouldn’t skewer. BUT, I do think we add an adjective because there has been a significant change in folks’ expectations in commerce.

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