I admit it, I’m cynical. To a fault sometimes. I have a love/hate relationship with social media. And I’m extremely intolerant of the social media types that spend all day on Twitter telling everyone else how to do their job when they have nothing to back up their musings.
So last week, just for fun, I declared THIS week, social media case study week. I think my actual post was along the lines of “Next week is ‘National Prove It’ week. Everyone posts links to actual case studies they’ve worked on instead of just spewing stuff. You in?” And the more I think about it, the more I’m going to pursue this experiment beginning Tuesday (hey, it’s a holiday week and all). And I challenge EVERYONE. If you’re a Social Media or Word of Mouth practicioner, then post a link on Twitter this week to a case study that you’ve been involved in and use the hashtag #smproveit. If there is no formal write up, then post one on your blog or Posterous account. It’s time so separate the men from the boys…which consequently might help you thin out your “following” on Twitter.
All this to say that I’m tired of the social media philosophers. The only real way to learn the truth and what works and what doesn’t is by DOING. All the philosophers thought that the earth was flat. But one guy didn’t care and guess what? He didn’t fall off the edge. He proved them wrong. Just like you can tell BP how they should be handling everything right now, but you have no idea the internal red tape and lawyers and hoops that have to be jumped through to get something done. It’s SO easy to armchair marketing quarterback. And anyone can do that. But it takes smart people to DO. To ACT. To come out from behind a computer screen, put everything on the line and lead. Writing a blog post isn’t leading. Bullying people on Twitter isn’t leading. No matter if you have 25 followers or 25,000.
Oh, and one other thing. You can’t use yourself as a case study. You have to have a case study for a client.
So go. Use it (#smproveit). And we’ll see how far this little experiment can and will go. Oh, and we just might also have a kick-ass resource as well.