Is the audience singing your lyrics?

The one and only Bob Schneider

One of my favorite things in life is to go to a live show, stand in the middle of the room and listen to the voices around me sing every lyric to every song. And from the musicians perspective, I would think that hearing and watching the audience sing – loudly, even – the lyrics that you wrote, that started as just a collection of words floating around in your head – has got to be incredibly rewarding and validating.

So my question to you as a company is, are your customers singing along with you? Do they know you so well that they WANT to learn all the lyrics? Do they know where the key changes are and the origin of your songs? And are they just humming along, tapping their toes? Or are they leaning forward, arms raised, pounding the air and screaming out each and every word?

I know there’s a lot of talk out there about “fans.” But I think we have to go deeper and begin to dissect the anatomy of what a true fan really is. Without a doubt, they are the people that know you. That know your words and ways and what song is coming up next. But the other thing is that everyone has their own favorite song. And that’s why – to continue the metaphor – you need to have that killer set instead of that one-hit-wonder.

So listen to the audience. Are they singing along at the top of their lungs? Can you step back from the mic long enough to listen to them?


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  • May 5, 2010


    Last week I did a reading where we paired our pieces with a song that a live band performed after we read. My song was More Than Words by Extreme and the ENTIRE room of 60 or so adults sang along to every word.

    Just having that happen makes this post really resonate with me. I can think of companies where I’m that singing along consumer, but it is a bit harder on agency side to always connect.

    I’m going to borrow this analogy from you the next time I’m trying to convince a client to go for passion and not for influence.

  • May 17, 2011


    I’m glad to know there are still writers out there that can create good thought-provoking content. I really like this article and the writer’s unique point of view. There’s a lot of good information here.

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