Do you want to find out who your true fans and “followers” are? How badly do you want to know?
What would happen if you deleted your Twitter account today or maybe even deleted your Facebook fan page (or profile)? Then turned it back on a month later. How many of the people that you’re currently connected to would seek you out again? Ten percent? Thirty? What if you shut down your ambassador program? Would there be an uproar? Would there be protests? Would a core group organize and start their own to pick up where you left off?
Of course, that idea scares the bejeebees out of anyone that has any significant amount of connections, but I digress…
You can draw your on point from the above questions. I have a few myself. The first one is that if you really matter, if you’re really adding value, then people will seek you out. They’d miss you.
The second point is that I believe that people suffer from “unfollow” indifference. Or “unfriend” and “unfan” indifference. Even if they added you to their social media stream and end up not caring about you, it’s a lot easier to just not read your updates instead of clicking the button to not be connected to you anymore. You have to offend them or spam them in order for them to make the series of clicks it takes to get rid of you completely.
So think about that when you’re putting your online strategy together. Because I’ll take a small group of hard-core fans over a large group of indifferent people any day.