Who are your TRUE fans?

Do you want to find out who your true fans and “followers” are? How badly do you want to know?

via caen98 on flickr.com

What would happen if you deleted your Twitter account today or maybe even deleted your Facebook fan page (or profile)? Then turned it back on a month later. How many of the people that you’re currently connected to would seek you out again? Ten percent? Thirty? What if you shut down your ambassador program? Would there be an uproar? Would there be protests? Would a core group organize and start their own to pick up where you left off?

Of course, that idea scares the bejeebees out of anyone that has any significant amount of connections, but I digress…

You can draw your on point from the above questions. I have a few myself. The first one is that if you really matter, if you’re really adding value, then people will seek you out. They’d miss you.

The second point is that I believe that people suffer from “unfollow” indifference. Or “unfriend” and “unfan” indifference. Even if they added you to their social media stream and end up not caring about you, it’s a lot easier to just not read your updates instead of clicking the button to   not be connected to you anymore. You have to offend them or spam them in order for them to make the series of clicks it takes to get rid of you completely.

So think about that when you’re putting your online strategy together. Because I’ll take a small group of hard-core fans over a large group of indifferent people any day.

2 Comments

  • March 29, 2010

    Joe O'Keefe

    This is really what it is all about, isn’t it? How funny, I send you a question about just such topic. We have our hard core fans but loyalty is another story with the majority of customers that have come through the door. It may be time for a survey or something, but as much as I know we are offering the best selection, service and prices, if the masses do not see it or believe or CARE then so what!

  • March 29, 2010

    neal s

    I agree but I think there’s a third level which is the space between indifference and fandom. They are the casual observers, interested enough to check in now and then but not necessarily moved to the point of loyalty. I think you can safely say that expansion of this group is one of the biggest by-products of “social media”.

    There’s an opportunity there in asking “what can I do to fully win them over?”

Leave a Reply