We are quickly approaching the point where just about every marketer out there has at least heard about social media and the accompanying array of tools that come with it. But they’ve only HEARD about it.
There’s a scene in the movie Field of Dreams where Ray (Kevin Costner) and his brother-in-law Mark (Timothy Busfield) are arguing. Mark doesn’t see the baseball players and Ray does. And because of a remarkable experience, Mark suddenly gets it. He suddenly sees the value that Ray has been talking about “When did these ballplayers get here?”
And sometimes that’s what it takes. Hands-on experience. God knows the last thing the world needs is ANOTHER social media person TALKING about social media. When you jump in and experience it for yourself, you begin to see the value. But not the value that someone else thinks you might find in it – it’s the value that’s relevant to your unique situation. Social media isn’t a one-size fits all catch-all. It isn’t a “plug and play” solution, either. Is that “ah-ha” moment still possible then? Absolutely. But it takes rolling up your sleeves and getting your hands dirty, because nobody ever had an “ah-ha” moment staring up at the ivory tower hoping to gain some wisdom. Believe it.