Branding reminders

I was handed this business card on Friday night and stuck it in my pocket for several reasons, the foremost being that I liked the guy who handed it to me. But when I pulled it out again as I was emptying my pockets at home, it provided a nice refresher on some things that are easy to forget as we get bogged down in our daily workloads and putting out fires.

1) It’s the little things. Every touchpoint counts. Yes, everyone has a business card. Yes, they all have the basic info on there. But it’s just another chance to be memorable and provide a remarkable experience.

2) Don’t take yourself too seriously. As John Moore always says, “I don’t take myself very seriously, but I take what I do very seriously.” Eli gets that. Just look at the name of his company and the tagline. Which rolls right into:

3) Don’t try to be everything to everybody. Yes, times are tough. Yes, you need income. But when you being to dilute your offerings and go from specific to general, you’re only hurting yourself. You can’t do EVERYTHING well, so don’t try. This also goes for attracting kindred spirits. When you put yourself out there and really let your brand personality shine through, not everyone is going to like you. And that’s a GREAT thing. It weeds out the problem clients in the first place. So go with it. Don’t apologize for who you are. In fact embrace it, because it’s your greatest asset.

I know the above is basic. But sometimes it’s good to remind ourselves of the basics and be true to them. It can only enhance what you’re already out there doing. So consider this just a friendly little reminder…

1 Comment

  • October 21, 2010


    Hi Spike! Greetings from Lyon, France!

    I really appreciated this post as my company is exploring new business card options. Your point about weeding out the problem clients was something I had not thought about.

    I find the humanization of business very interesting and in fact, am thinking about blogging about it a bit later…in particular, I’d like to know your take on how to balance my personal and business interests online. For example, I love it when a pro-blogger tweets what music they’re diggin, or when they share a funny photo. It shows me they are people like me (and as you say) people trust people who are just like them ;) ) But where does one draw the line? Are there any guidelines you follow to ensure you keep a professional online persona while still remaining HUMAN? Also, do you know of any good sites or resources where I can teach myself a bit more about humanizing business?

    Thanks again and take care.


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