Become a fan of your fans
It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Ambassador programs: Step away from the status quo
Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree.
It’s the little things, I mean, people.
91% of mentions about brands came from people with fewer than 500 followers.
Fiskateers Update: You can’t kill community
You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
Joining Edelman
Why I’m joining the Edelman gang.
What’s your love plan?
Prepared for the worst? Great. Now it’s time to prepare for the best.
The Creativity/Convenience Paradox
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
Brains on Fire Book Revisited: Part 5 – Barrier of Entry
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.