It’s the little things, I mean, people.
91% of mentions about brands came from people with fewer than 500 followers.
Fiskateers Update: You can’t kill community
You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
Joining Edelman
Why I’m joining the Edelman gang.
What’s your love plan?
Prepared for the worst? Great. Now it’s time to prepare for the best.
The Creativity/Convenience Paradox
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
Brains on Fire Book Revisited: Part 5 – Barrier of Entry
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.
A Few Resources
Posts and a presentation for the good people at Vocus
Embracing fans of a service company
Remember: it doesn’t have to be big gestures, just special ones.