Joining Edelman
Why I’m joining the Edelman gang.
What’s your love plan?
Prepared for the worst? Great. Now it’s time to prepare for the best.
The Creativity/Convenience Paradox
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
Brains on Fire Book Revisited: Part 5 – Barrier of Entry
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.
A Few Resources
Posts and a presentation for the good people at Vocus
Embracing fans of a service company
Remember: it doesn’t have to be big gestures, just special ones.
What We Can Learn from Delighting in our Customer’s Surprise
Since I’ve previously experienced it, I know what’s coming. But what makes it fun for me is to watch someone else experience it for the first time. In other words, I delight in their surprise and delight.
Brains on Fire Book Revisited Part 4: Inspirational Leadership
Don’t get me wrong, you need to cultivate relationships with both the influential and the passionate (and when those two are found in one group/individual, even better). But when it comes to those who will be picking up the banner and leading the charge, passion trumps influence. Every. Single. Time.