It’s not rocket science. But it IS hard work. And that’s why you don’t see many brands ever doing it. Love Taylor Swift or hate her, there’s something to be learned here.
Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree.
91% of mentions about brands came from people with fewer than 500 followers.
You see, the Fiskars community – as heralded as it was – looks nothing like the community that was created some years back that led to 600% increase in online mentions. Or the one that caused a 300% increase in sales in key markets. Or the one that brought a community together online and off to create unbreakable bonds.
Why I’m joining the Edelman gang.
Prepared for the worst? Great. Now it’s time to prepare for the best.
Creativity is falling victim to convenience. Inspiration is at the mercy of bandwidth.
…when programs are built with a barrier of entry, we see a 30+ percent engagement rate, versus a less than 10 percent engagement rate when it’s a cattle call.